With addresses which comply correctly with the standard and more efficiently structured files, you will maximise the profitability of all your marketing campaigns !

Why comply with the standard ?

• To be sure that your mail will arrive at your customer’s address,
• To improve the quality of address processing of your databases,
• To improve file exchanges between professionals,
• To structure your databases and their extractions.

How to comply with the standard

At the outset, it is possible to take precautions in order to avoid mistakes being made when addresses are being collected or recorded by following these simple suggestions :

• Comply with the address rules in all the material you use which enables you to collect the addresses of your customers (existing or prospective) : forms, reply coupons, order forms.
  How should you set out your reply coupon ?
• In the case of an online form, guide users as to how they should enter their information and establish a certain number of "online" checks by using interactive address entry tools.

Subsequently, once the addresses have been entered into your database, it is essential that they undergo a computerised processing procedure named RSPV (Restructuring, Standardisation and Postal Validation).