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The SNA (Service National de l’Adresse - National Address Management Service) is an entity comprised of more than one hundred experts wholly dedicated to the quality of addressing in France.
Its role : to make mail an attractive and efficient means of communication.
The key to this efficiency ? Address quality.
Everyday and everywhere in France, LA POSTE SNA collects, checks, updates and provides reference address data which allows direct marketing companies, database managers etc ..., to correct and update their address files.
It also provides solutions to prevent mail from being returned as a consequence of households’ or companies’ relocations ("No longer at this address").
La POSTE SNA is a member of several French professional direct marketing organisations : - SNCD (Syndicat National de la Communication Directe - National Syndicate for Direct Communication)
- CMD (Cercle du Marketing Direct - Direct Marketing Circle)
- UFMD (Union Française du Marketing Direct - French Union for Direct Marketing)
- UPU (Union Postale Universelle - Universal Postal Union)
Besides supplying quality address reference files and offering processing services, LA POSTE SNA also takes part in creating and communicating the French address standard. In addition, The SNA also plays a role in establishing a European standard. |