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Interview with Simon Chisnall
Simon Chisnall, our sales agent in Spain :
Simon Chisnall: Although Spanish people still buy rather little by mail order, the market shows high potential. Indeed, sectors like tourism are expanding in a very competitive environment by launching prospecting campaigns through mail shot operations. And the press also offers significant growth opportunities.
Will a sales agent in Spain meet these needs?
S.C.: Yes, because it will enable La Poste to shore up its local presence among existing customers by helping and advising them. This will put the company at the core of the market, where it can seize opportunities and promote services for France (direct entry into France). A sales agent is perfectly poised to meet the needs of an emerging market.
What advantages are in store for Spanish companies?
S.C.: I can provide guidance in the broadest sense – not just in terms of preparing mail. For traffic to France, I can give them valuable advice on databases, transport options, and more.
How do you envision the role of a sales agent?
S.C.: Similar to that of a sales representative: giving advice, monitoring operations, developing market shares in key sectors, and conveying information while working in tandem with the rest of the company.
What products does La Poste, the international mail solution, offer that are best suited for Spanish companies?
S.C.: The priority is for all Spanish companies to have access to the national and international network of La Poste, which distributes mail shots, newspapers, and magazines in France and throughout the world.
How long have you been working in the Spanish DM market?
S.C.: I’ve been working in Spain for 10 years. I started out in the United Kingdom; my company then sent me to Spain as a sales agent. I also carried out a market study for the Spanish direct mail association (FECEMD) as an independent consultant before joining La Poste.
For further information, contact Simon Chisnall: simonchisnall@telefonica.net.
Will a sales agent in Spain meet these needs?
S.C.: Yes, because it will enable La Poste to shore up its local presence among existing customers by helping and advising them. This will put the company at the core of the market, where it can seize opportunities and promote services for France (direct entry into France). A sales agent is perfectly poised to meet the needs of an emerging market.
What advantages are in store for Spanish companies?
S.C.: I can provide guidance in the broadest sense – not just in terms of preparing mail. For traffic to France, I can give them valuable advice on databases, transport options, and more.
How do you envision the role of a sales agent?
S.C.: Similar to that of a sales representative: giving advice, monitoring operations, developing market shares in key sectors, and conveying information while working in tandem with the rest of the company.
What products does La Poste, the international mail solution, offer that are best suited for Spanish companies?
S.C.: The priority is for all Spanish companies to have access to the national and international network of La Poste, which distributes mail shots, newspapers, and magazines in France and throughout the world.
How long have you been working in the Spanish DM market?
S.C.: I’ve been working in Spain for 10 years. I started out in the United Kingdom; my company then sent me to Spain as a sales agent. I also carried out a market study for the Spanish direct mail association (FECEMD) as an independent consultant before joining La Poste.
For further information, contact Simon Chisnall: simonchisnall@telefonica.net.
